What is the For You page on TikTok?
The TikTok For You page is a customized, scrollable feed of content. Its the platforms main content discovery tool, understood for its fine-tuned algorithm that produces accurate recommendations based upon each users actions on TikTok (e.g., what they like, share, see more than once, etc).
The For You page functions as the apps home screen, which means its the very first thing users see when they open the TikTok app.
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TikTok just recently hit 1 billion worldwide monthly active users. And although its not rather as big as Facebook or Instagram (yet), some demographics already select it over the majority of socials media out there.
Its no wonder that numerous brand names are attempting to establish a presence on the platform — but not all of them are getting it right. Before you set up an account and try to make sense of the platforms numerous niche trends, read this guide to find out how to get on TikToks For You page. Because if your content does not end up seen by your desired audience, why bother making it at all?
No 2 For You pages are the exact same– each TikTok user gets a distinct, tailored stream of videos.
Why is getting on the TikTok For You page so essential?
Being the apps primary screen, the TikTok For You page is where many of the material discovery on the platform takes place. In simple terms, the For You page is where individuals watch TikToks and interact with them.
If you do not emerge on your designated audiences For You pages, the chances of them discovering your content (and communicating with it) are quite slim.
Technically, other ways for individuals to discover material on TikTok do exist. Users can go to the Discover tab to look for your profile, and watch your TikToks there. Or, they can follow your account and view your TikToks in the Following feed:
The For You page and TikToks spookily precise content suggestions are what makes the platform so enjoyable to use. In TikToks words, the For You page is “main to the TikTok experience and where most users spend their time.” So its no stretch to state that no other discovery channel within the app will get your TikToks in front of as many individuals as the For You page.
How does the TikTok For You page algorithm work?
TikToks algorithm (a.k.a. recommendation system) recommends material based upon users actions, preferences and account settings.
Here are the elements that impact what shows up on the For You page:
Actions each user takes in the app. This consists of likes, shares, remarks and follows. TikTok users can likewise decide out of seeing some kinds of videos or content from specific developers by tapping “Not Interested” on TikToks they do not like.
Video info. For You page recommendations can be based upon captions, noises and hashtags featured in TikTok videos.
Device and account settings. Language preferences and country settings are also signals for the For You page algorithm, i.e., users can anticipate to see some local content on the For You page.
Heres what the For You page algorithm doesnt consider when suggesting videos:
A history of high-performing content
Which is terrific news for novices! If you play your cards right, you can go from no (fans) to TikTok hero over night.
And how can the For You page algorithm work for you? Generally, getting on the For You page sets off something of a snowball result:
Your content is advised to users who are most likely to enjoy it.
Users like, share, or talk about your TikToks.
The TikTok algorithm takes this a signal that your material resonates with people and surfaces it on much more For You pages.
How do you get this snowball rolling?
How to get on the TikTok For You page
1. Know your audience
Because the For You page is a collection of material TikTok believes users will take pleasure in … you require to understand who your audience are and what they enjoy in order to reach them.
Check your TikTok analytics for information about the gender and place of your audience. If youre simply starting and do not have a lot of data to deal with, utilize your Instagram analytics as a beginning point (84.6% of TikTok users likewise utilize Instagram).
Then … start scrolling. Invest a long time seeing TikToks to see whats trending, and take a close take a look at what your competitors (or other companies in your specific niche) are doing on the platform.
Use your findings as inspiration. You may stumble upon unanticipated, however extremely effective material strategies.
The video does not clearly discuss the brand, and its far from promotional (in a standard sense), but it created over 4,000 likes and hundreds of remarks and shares. Hamburger King gets their audience.
@burgerkingin love and burgers, the king always wins #babe #burgerking ♬ initial sound– Tra Rags
2. Post at the best time
The majority of videos on the For You page are no older than a couple of days. For finest results, youll want to publish to TikTok at the best time, a.k.a. when your audience is already online and scrolling.
Based upon our research, the best times to post on TikTok (expressed in Pacific time) for optimum engagement are:
Tuesday: 7 AM
Thursday: 10 AM
Friday: 5 AM
But a lot depends on your unique audiences activity patterns. So deal with these times as a beginning point, and keep a close eye on your analytics to set your TikToks up for success.
You can search for the days your audience is most active in the Video Views section of TikTok analytics:
Find out more about finding the best time to publish on TikTok.
3. Use trending sounds
Sounds are a ranking signal for the TikTok algorithm. Using trending audio clips can increase your opportunities of appearing on more For You pages.
If youre unsure what sounds are trending, browse the Discovery tab or simply invest a long time scrolling through your own For You page. Tap on the sound icon in the bottom best corner when you come across a video that includes a sound you like. This will take you to the noises page, where you can see how lots of times its been used and browse leading videos that feature it.
Makeup brand Glossier does a fantastic job working trending sounds into their branded content:
@glossierSome days at Glossier HQ include purchasing an eleventh hour cake for an Instagram story. PLEASED BIRTHDAY GLOSSIER!!!!! 7 & #xfe 0f; & #x 20e3; & #x 1f382; #glossier #bts ♬ kim kardashian its a complete time task– kardashianicon
4. React to trending videos
In some cases, a random video will blow up on TikTok, triggering a widespread pattern. And every new pattern is a special chance for brand names to produce timely, pertinent material that shows off how culturally gotten in touch with TikToks audience they are. Not to point out that piggybacking off of trending content can help you get on the For You pages of users who are invested in it.
In September and October of 2021, numerous companies posted responses to the “Couch Guy” video.
Heres the Empire State Buildings response:
@empirestatebldgI may be a structure, however Im not blind. #couchguy is sus & #x 1f440; #empirestatebuidling #nyc ♬ initial noise– Empire State Building
And heres a parody from the memelords at Ryanair:
@ryanairPilot guy was speechless & #x 1f970; #couchguy ♬ still falling for you– audiobear
@chipotleHa leftovers who? (by means of @keo. hogains) #chipotle #comedy #trending #relatable #viral #fyp ♬ NOTHING– Westover.
( Too specific niche? Capture up on the “Couch Guy” saga here.).
5. Deal with creators.
Dealing with influencers can assist you reach brand-new audiences on all social platforms. On TikTok, it can likewise get you on the For You page.
If you choose to work together with established developers, make sure to let them be themselves. TikTok developers comprehend the platforms patterns, inside jokes, and no-nos much better than brand names, so offering up imaginative direction is most likely to work to your advantage.
A terrific way to start with influencer marketing on the platform is discovering creators who are already posting about your brand name. Work with them to create unique material, like Chipotle does:.
6. Know how to enhance engagement.
It will recommend it to more viewers if the TikTok algorithm sees that your video is getting a lot of likes, comments and shares.
One smart way to enhance engagement is to include a hook in your video that will leave your viewers requesting for more. (Literally asking. In the remarks.).
You can likewise plant small disparities in your videos, letting users have fun discovering them and pointing them out– you guessed it– in the comment area.
Take an appearance at this creators TikTok about a Forbes article on the trending Netflix show “Squid Game.” In the video, @crawlita mentions how the short article raises 3 points about the program, but she then goes on to just go over one of them. In the comment section, audiences asked the creator to share her ideas on the other two points– which she did, offering her audience even more content to communicate with:.
7. Use the best hashtags.
Simply like noises, hashtags fall under the “video info” category of TikTok ranking signals. This suggests that, in theory, including the right hashtags to your video can assist you emerge on more For You pages.
When scrolling the For You feed, you might see that numerous videos consist of the exact same hashtags: #fypシ, #fyp, or #foryou.
The #fyp hashtag alone has 15,411.7 billion views (yup, you check out that right).
Prior to you set up an account and attempt to make sense of the platforms numerous specific niche patterns, read this guide to find out how to get on TikToks For You page. The For You page and TikToks spookily accurate content recommendations are what makes the platform so enjoyable to use. Its no stretch to say that no other discovery channel within the app will get your TikToks in front of as many individuals as the For You page.
TikTok users can likewise choose out of seeing some types of videos or material from specific developers by tapping “Not Interested” on TikToks they dont like.
Often, a random video will blow up on TikTok, setting off a widespread pattern.
Will these hashtags in fact get you on the For You page? In our experience, they absolutely do not guarantee going viral– however they might be worth a shot!