Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy
Savvas Stavrinos, pexels.com by Ari Bendersky for Salesforce 360 A key to building more trust with customers? Be more human. Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. For many companies, being seen as trustworthy by customers is an ultimate […]
12 Essential Open Graph Meta Tags for Facebook and Twitter
Every marketer knows the phrase ‘content is king’, but that content is nothing without readers and followers. These days, there’s one sure-fire way to get your content out to a broader audience and share your awesome new blog post: social media. With a ready audience of millions, sites like Facebook and Twitter are some of […]
How to Use YouTubes Call-to-Action Overlay Ads
Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads.
40+ Mistakes Derailing Your Content Team (and How To Fix Them)
No content marketer works alone. Even if people who make up a content team of one still engage with colleagues, clients, and contractors. And everyone reports to a boss. Great, productive interactions and collaboration feel exhilarating and inspiring. But not all collaboration falls into that category. Challenges always arise when people come together (virtually or […]
Preventing Keyword Cannibalization with Ubersuggest
The name of the SEO game has changed so much since I started in the industry. Driven by sales made on social media and social ecommerce booming earlier than expected, along with businesses wanting to bulk up their online presence, search volumes have increased tremendously over the years. These days, Google processes over 100,000 searches […]
How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice
What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Perhaps some people don’t want to show any biases that might deter any […]
Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]
I saw a stat not long ago that said marketers spend 30% of their work week learning, implementing, or searching for new technology to make content creation and management easier and faster. I can’t find it now, so maybe I imagined it. But even if that isn’t true, it feels true. My experience with two […]
Use These 3 Power Words To Boost Conversion Rates
Imagine if you had the power to influence people’s subconscious minds. It would be great, wouldn’t it? As a marketer, you could reach out to consumers and persuade them to click through and buy your product, or they’d see an advert offline and instantly want to rush and buy what you’re selling. What if I […]
20 Effective Ways to Automate and Grow Your Business
There’s more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks.
