Why Snapchatters Are Your Key Audience this Holiday Season

For ideas and best practices on how your company can reach Snapchatters and unwrap real results this festive shopping season, download our Snapchat Advertising Holiday Playbook.

Snapchat is a special location during the holiday season. Not just do Snapchatters invest substantial time interacting and sharing unique moments with their good friends and liked ones all over the world, they also rely on Snapchat as their vacation present guide to browse brand names, develop wishlists, and buy the ideal gifts time and time once again.
The Snapchat Generation are avid present givers and receivers throughout the holidays. They feel that this is the very best time of the year and believe presents are an essential part of the celebration, which is why their buying is not limited to significant shopping moments, like Black Friday and Cyber Monday. Snapchatters begin going shopping as early as October1, and continue to make purchases throughout the vacation season – with the majority of their shopping occurring on mobile.
With customers officially leaping from desktop to mobile to make purchases, as a brand youll desire to link with the most smart mobile consumers there are this holiday season. Snapchatters are a mobile-first generation who shop online 20% more than other consumers3 and have unbelievable global costs power – $4.4 trillion and growing.4.
As you plan your vacation marketing campaigns and digital advertising techniques, heres why Snapchatters are the target market that could help you grow your business this gift-giving season..

1. 2021 Deloitte Holiday Research Commissioned by Snap Inc. Base = Snapchatters (n= 740) Q: “When do you begin believing about holiday shopping? And when do you normally complete your holiday shopping?” 2. eMarketer, “Retail MCommerce Sales Worldwide,” December 2020. 3. Computed by comparing 2021 Deloitte Holiday Research Commissioned by Snap Inc. Base = Snapchatters (N= 918), Non-Snapchatters (N= 252) Q: “Where have you bought/plan to buy [CATEGORY] items this holiday season?” to eMarketer “Roundup: Path to Purchase Beyond the Retail Vertical.” 4. 2021 Global Cassandra Study commissioned by Snap Inc.

The Snapchat Generation are avid present givers and receivers throughout the holidays. Snapchatters begin shopping as early as October1, and continue to make purchases throughout the vacation season – with the bulk of their shopping happening on mobile.
With consumers officially jumping from desktop to mobile to make purchases, as a brand name youll desire to connect with the most smart mobile customers there are this vacation season. Base = Snapchatters (n= 740) Q: “When do you begin thinking about holiday shopping? Determined by comparing 2021 Deloitte Holiday Research Commissioned by Snap Inc.

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