Social Media for Nonprofits: Empowering Younger Generations to Take Action

Social media.This is the driving notion at Sustainable Energy for All (SEforALL), a young, dynamic, and growing organization that is pushing for bolder actions to make universal access to tidy and modern-day energy take place by 2030. Through their platforms, SEforALL really hopes to carry the right mindset and influence the future leaders of the world.In this interview, youll hear directly from Meriam Otarra, Communications Specialist at SEforALL, and youll learn: Why its essential for not-for-profit companies to appeal to more youthful audiences nowadaysHow to connect on a deeper level with more youthful audiences through reader-friendly, modern, vibrant contentThe marketing methods that work best to reach younger audiences Tips on building awareness and community around essential causes by means of social mediaThis post is part of the #BufferBrandSpotlight, a Buffer Social Media series that shines a spotlight on the individuals that are helping construct impressive brand names through social media, community structure, material development, and brand storytelling.This series was born on Instagram stories, which means you can see the initial interview in our Highlights found on our @buffer Instagram profile.There are so lots of excellent nonprofits working hard to make the world a better place. SEforALL is a young, vibrant, and growing company that works with the United Nations, international companies, federal governments and the private sector to guarantee we accomplish Sustainable Development Goal 7 (SDG7)– access to modern-day, clean, trustworthy, and sustainable energy for all– by 2030.

We found revealing data and infographics that hit closer to home for more youthful individuals have actually had much better engagement and reactions than the majority of other material. For our #ThisisCool project, we also reached out to youth influencers in the environment action sphere in Africa and Asia by commenting on their posts related to passive cooling (see example below). And just when they follow us back do we actually send them a customized message on Twitter telling them about our project and inquire for their e-mails so we can send the toolkit straight to them. Its essential for us to know that they think in our message as we finish with them before we bombard them in their inbox. With the assistance from Greenhouse PR, we picked them not just based on their following count, however also the quality of content that they put out.Hi & #x 1f44b; & #x 1f3fe; My name is Elizabeth! Im a Kenyan & #x 1f1f0; & #x 1f1ea; #climate activist, founder of @GGI_Kenya and a supporter for green areas & #x 1f331; Join me today for #EarthDay 2021 as I inform you why planting trees & #x 1f333; is a sustainable, #passivecooling option that will assist us #RestoreOurEarth & #x 1f30d; #ThisisCool pic.twitter.com/z3Qk10A6Tk— Sustainable Energy for All (SEforALL) (@SEforALLorg) April 22, 2021

Through their platforms, SEforALL really hopes to channel the ideal mindset and influence the future leaders of the world.In this interview, youll hear directly from Meriam Otarra, Communications Specialist at SEforALL, and youll find out: Why its important for not-for-profit organizations to appeal to more youthful audiences nowadaysHow to link on a deeper level with more youthful audiences through reader-friendly, modern, dynamic contentThe marketing methods that work best to reach more youthful audiences Tips on developing awareness and community around crucial causes via social mediaThis post is part of the #BufferBrandSpotlight, a Buffer Social Media series that shines a spotlight on the people that are assisting build amazing brands through social media, community building, content production, and brand name storytelling.This series was born on Instagram stories, which implies you can watch the initial interview in our Highlights discovered on our @buffer Instagram profile.There are so numerous fantastic nonprofits working hard to make the world a better place. As social media managers, genuine engagement is what we eventually aspire to develop, and at least for what I can say as the frontline of SEforALL social media, youth are the ones who ask questions, are open-minded, share ideas, and use their own network to assist SEforALL reach other audiences who might have otherwise not heard about SEforALL before. Through our platforms, we can only hope to carry the right mindset and influence the future leaders of the world.As social media supervisors, genuine engagement is what we ultimately strive to construct, and at least for what I can state as the frontline of SEforALL social media, youth are the ones who ask questions, are open-minded, share ideas, and use their own network to assist SEforALL reach other audiences who may have otherwise not heard about SEforALL before.As a not-for-profit global company, how do you connect on a much deeper level with more youthful audiences?Were not frightened to dive into conversations with youth. Thats why we created the SEforALL Youth Summit last February, arranged by the SEforALL youth agents ourselves, to show that youth voices are required to be heard and that SEforALL is here to listen. At SEforALL, Im fortunate to work with multimedia wordsmiths that make my work easier.WATCH & #x 26a1; In 2 minutes, we describe why universal #EnergyAccess is essential to accomplish the 16 other @UN #GlobalGoals & #x 1f310; & #x 1f3af; #SDG 7 #MondayMotivation pic.twitter.com/JiQ6lYsO0H— Sustainable Energy for All (SEforALL) (@SEforALLorg) April 12, 2021

As far as advocacy goes, our Twitter and LinkedIn profiles have had one of the most effect on SEforALL tasks. Twitter is busy and straight to the point and simple to get in touch with our audiences in the worldwide organization sector. As we (and our partners) always have occasions, knowledge products to release, its usually the first platform we use for any project. And while LinkedIn is rather the contrary, weve used our LinkedIn to develop idea leadership in the energy gain access to scene, in addition to program worth and appreciation to our personnel. Its also rather surprising but a great deal of our youth audiences are primarily on LinkedIn.Weve used our LinkedIn to establish thought management in the energy access scene, in addition to show value and gratitude to our personnel. Its also rather surprising but a lot of our youth audiences are mainly on LinkedIn.Two words– timely and classic. At SEforALL, we dont wish to be simply quick, we also desire our content to be pertinent the other day, today, tomorrow. It assists to create content that puts the cause into proper context, one that is straight forward, relatable, short. At SEforALL, we do not wish to be simply quick, we also desire our content to be relevant yesterday, today, tomorrow.We recently did a 2-minute explainer on why we require universal energy access or Sustainable Development Goal 7. It was also created to reach out to those who are not yet familiar with the Sustainable Development Goals in general. We spoke about current events, why energy is needed for cold chains for vaccine release, why children require energy to access online education, etc. Art and copy have to go hand in hand. At SEforALL, Im fortunate to deal with multimedia wordsmiths that make my work easier.WATCH & #x 26a1; In 2 minutes, we discuss why universal #EnergyAccess is essential to achieve the 16 other @UN #GlobalGoals & #x 1f310; & #x 1f3af; #SDG 7 #MondayMotivation pic.twitter.com/JiQ6lYsO0H— Sustainable Energy for All (SEforALL) (@SEforALLorg) April 12, 2021

A 1.5 ° C warmer world could see +350 M individuals exposed to potentially fatal heat & #x 1f321; & #xfe 0f; by 2050. #Sustainablecooling is important not just for public security, but also for health & #x 1f48a; & & food security & #x 1f96c; How hot does it get in your city & & what #ThisIsCool options have you seen so far? pic.twitter.com/mmmtK3Lmgx— Sustainable Energy for All (SEforALL) (@SEforALLorg) July 28, 2020

As social media managers, genuine engagement is what we eventually aspire to build, and at least for what I can say as the frontline of SEforALL social media, youth are the ones who ask concerns, are open-minded, share ideas, and utilize their own network to assist SEforALL reach other audiences who may have otherwise not heard about SEforALL before. Through our platforms, we can just hope to direct the best state of mind and influence the future leaders of the world.As social media supervisors, genuine engagement is what we ultimately aspire to construct, and at least for what I can state as the frontline of SEforALL social media, youth are the ones who ask concerns, are unbiased, share concepts, and utilize their own network to assist SEforALL reach other audiences who may have otherwise not heard about SEforALL before.As a nonprofit global organization, how do you connect on a deeper level with more youthful audiences?Were not frightened to dive into discussions with youth. Thats why we developed the SEforALL Youth Summit last February, organized by the SEforALL youth representatives ourselves, to reveal that youth voices are required to be heard and that SEforALL is here to listen.

What actions can people and companies take today to make sustainable cooling a reality?When we believe about cooling, the first thing that enters your mind is cooling. However cooling for all depends on lots of different options and with the climate, financial, health crises that we are facing, we need to make sure we focus on effective and inexpensive solutions that (1) will not surge energy need, and (2) do not have unfavorable environmental impacts.Business, corporations, individuals– all stakeholders– can consider cooling options in four ways: Passive cooling services: no-energy options like trees that provide shade or natural ventilation in buildingsPolicy options: governments focusing on passive cooling in structure codes or cities making sure adequate green area to keep the city coolFinancial services: making energy-efficient refrigerators and a/c easier to buy by the mass publicService solutions: training people and business how to be more sustainable and how to create sustainable productsTo discover where we are in delivering sustainable cooling for all and what the newest cooling developments are out there, were having a virtual occasion on the release of our 2021 Chilling Prospects report this May 5! We hope this interview with Meriam assists you begin with or double down on your social networks efforts. You can follow Sustainable Energy for All on Instagram here and on Twitter here!As part of #EarthDay 2021, were providing you a behind-the-scenes take a look at how @SEforALLorg leverages social networks to empower younger generations to do something about it and build awareness around their mission. & #x 1f30e; & #x 1f331; Learn more: https://t.co/8KzNged0WM pic.twitter.com/sV9UdzqoFF— Buffer (@buffer) April 22, 2021

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