LinkedIn Shares Insights into Ad Bidding Best Practices [Infographic]

Looking to get a better understanding of LinkedIn ads, and how you can maximize your paid campaigns in the app?

If so, then this listing is for you. LinkedIn has published a new overview of the various bid types used on the platform, along with tips on how and when to utilize each element.

As explained by LinkedIn:

When you launch a campaign on LinkedIn, all ads enter a second-price auction system per member visiting LinkedIn’s feed. The auction runs in the background in milliseconds, ranking bids from various advertisers competing for the same ad slot for a member. The bid is the maximum price you’re willing to pay for a key result, like a click. The bid type selected should be based on your marketing goals. Then a combination of relevancy, how likely a LinkedIn member will engage with your ad, and bid value determines which advertiser’s ad is shown to the member, and when.

Key info to have – you can check out LinkedIn’s new bidding one-pager below, while you can read more about LinkedIn bidding strategies here.

LinkedIn bidding best practices
Previous Post
Resources Social Media Tools Software

TikTok Adds New Screen Time Breaks, Usage Tracking Tools to Improve Digital Wellbeing

Next Post
Resources Social Media Tools Software

LinkedIn Expands Streamlined Boost Ad Option to LinkedIn Events

Leave a Reply

Your email address will not be published.