Online retailers are gearing up for the most profitable time of the year. The Holiday Season is in full swing, and Black Friday and Cyber Monday are quickly coming in.
If you’re an affiliate marketer, this should make your ears perk up. This is one of the most lucrative times to make money online because people are scrambling to get great deals before Christmas gets here!
Online shoppers have become more competitive than ever when it comes to getting a good deal during these events, so if you’re not currently promoting CPA offers for Black Friday and Cyber Monday, now’s the time to start!
You’ll be able to find all sorts of technological products being sold on both days, as well as the occasional sale of apparel, toys, tools, and other digital goods.
As a result of the surge in shopping that happens online on these specific days, you’ll want to make sure you’ve got plenty of offers running starting now. This means putting together ad creatives, sales pages, PPC campaigns—whatever it takes to let people know that discounts are available.
Why Should Black Friday and Cyber Monday be Important for Affiliates?
If you’re not promoting affiliate offers and products to your audience, then you need to start doing so ASAP but it’s never too late — especially when there is so much money being made with this!
We’ll cover how to get started in a minute but first, let me tell you about last year’s sales numbers for both Black Friday and Cyber Monday.
We all know that these two days are among the most important shopping days of the year. And last year was no different even amidst the pandemic, with $10.8 billion spent by US-based customers on Cyber Monday alone!
Adobe’s data showed that spending hit $100 billion right before December 2020 rolled in, which is usually not reached until mid-December. Record sales are expected to continue this year; hence now is the time to jump in and take advantage of the trend!
So when exactly will these events happen this year?
Black Friday is set for November 26, while Cyber Monday will be on November 29.
Right now, you have less than three weeks to prepare, so let’s get started.
What are the top-performing verticals during Black Friday and Cyber Monday?
This is undoubtedly one of the most critical questions you need to ask yourself to maximize success this holiday season.
Black Friday and Cyber Monday are known for their biggest sales event of the year, but it doesn’t mean that you can just put up an affiliate offer and expect it to be successful.
The key is finding hot offers and promoting them using traffic types that best match the crowd they’re trying to attract.
We have some answers for you! Here’s a rundown on which verticals will experience an increase in interest before, during, and after these two days.
As we have already mentioned above, many people believe that they will be luckier during BF&CM days.
This is why we see a significant increase in participation in sweepstakes and lotto games, especially on the days after the actual BF&CM, as people have usually spent a lot on non-essentials.
If you are looking to promote your sweepstakes offers, make sure to revamp your landing pages to match the Black Friday & Cyber Monday event.
For instance, you can say that there is no need for them to wait for retail stores to open and battle it out with other customers—they can simply win the item they like by participating in your sweepstakes offer.
Here are some sweeps offers from Mobidea that are showing promise:
- 28149 – ZA – [MOB] – Win iPhone 13 – Vodacom – 2 Click
- 28018 – ES – [WEB+MOB] – iPhone13 – CPL – SOI
- 27817 – DE – [WEB+MOB] – Win iPhone 13 – CPL SOI
- 28199 – UK – [WEB+MOB] – iPhone 13 Blackfriday – CPL – SOI
- 28201 – FR – [WEB+MOB] – iPhone 13 Blackfriday – CPL – SOI
- 28205 – BE (fr) – [WEB+MOB] – iPhone 13 Blackfriday – CPL – SOI
- 28206 – BE (nl) – [WEB+MOB] – iPhone 13 Blackfriday – CPL – SOI
- 28193 – TH – [WEB+MOB] – 7/11 Black Friday Gift Card – CPL SOI
- 28195 – IT – [WEB+MOB] – Primark Black Friday Gift Card – CPL SOI
- 28188 – AU – [WEB+MOB] – Aldi Black Friday – CPL – SOI
- 28190 – NZ – [WEB+MOB] – Amazon Black Friday – CPL – SOI
See all sweepstakes offers here.
Black Friday & Cyber Monday is the biggest shopping “weekend” of the year, so it makes sense that all online shopping offers will be going crazy with deals galore!
Gift shopping is a very stressful task because it’s hard to find the perfect gift for someone you care about without spending too much money or when you don’t have enough time.
But with all of these Black Friday & Cyber Monday deals popping up online, finding that perfect holiday gift will be more accessible than ever before.
Some of the most popular eCom offers during these two days are usually on fashion or electronics products. Fashion brands typically see a huge revenue increase, while tech brands tend to have the highest number of transactions for this specific day. Offers that feature gadgets may see more success on Black Friday and Cyber Monday than those who offer books or niche items because people usually turn to electronics as holiday gifts.
Keep an eye out for affiliate offers from popular brands. If you’re trying to narrow down on e-commerce deals, the major subcategories to look into are computers and electronics, home goods, apparel and accessories, and video games.
Here are some good e-commerce offers to get you started:
- 26239 – US – [WEB+MOB] – StopWatt – CC
- 26241 – US – [WEB+MOB] – AirBuds 2 – CC
- 26240 – US – [WEB+MOB] – Max Boost WiFi – CC
- 25528 – US – [WEB+MOB] – Time Flight Classy Watch (FREE Trial) – CC
- 27626 – US – [WEB+MOB] – HD Cam Pro Dashcam (FREE TRIAL) – CC
- 27625 – US – [WEB+MOB] – Automend PRO (FREE TRIAL) – CC
- 26687 – US – [WEB+MOB] – Teeth Whitening Strips (FREE TRIAL) – CC
- 26097 – US – [WEB+MOB] – EirTree Vitamins (FREE TRIAL) – CC
See all E-commere offers here.
It’s easier to get people to sign-up for free and discounted offers during Black Friday & Cyber Monday because it’s a time when they’re more open to trying products and services.
This is also a time when consumers are still thinking about gifts for their friends and family, so the idea of something completely free may appeal to them.
Lead generation marketeers should play this to their advantage and promote offers that are free or offer a significant discount.
If you want to optimize your lead-gen campaigns, keep an eye out for coupons, free samples, discounted gift cards, etc.
Lead gen offers fall under various categories. Here are some CPL offers that show potential:
- 27586 – FR – [WEB+MOB] – Filles-Infideles – CPL SOI
- 16268 – MX – [WEB+MOB] – C-Date – CPL – SOI
- 28017 – FR – [WEB+MOB] – iPhone 13 – CPL – SOI
- 27448 – IT – [MOB+WEB] – Scopare LP5 – CPL – SOI
- 26906 – UK – [WEB+MOB] – Samsung S21 – CPL – SOI
- 26217 – BEfr – [WEB+MOB] – Samsung S21 – CPL – SOI
See all lead gen offers here.
Gambling and Sports Betting
It’s the holiday season, and people feel that they are luckier at this time of the year.
Also, many think that losing money at this time of the year is fine since they are just having fun.
It has been proven, though, that people are actually more likely to lose more during holidays because of their irrational beliefs about luck. This means you’ll have a better chance at earning more, especially if you’re promoting Rev-Share gambling offers.
Look into gambling and casino offers that have good deals on first-time deposits and leads, as you may see an increase in player sign-ups.
The holiday season continues to be the most popular period for playing poker, slots, and betting on sports and racing. Use the allure of Black Friday and Cyber Monday to promote affiliate offers on gambling brands like Europa Casino and TiltWin.
If you want to try it out with gambling, here are some offers you can start with:
- 26498 – MultiGeo – [WEB+MOB] – Europa Casino – FTD
- 24433 – CA – [WEB+MOB] – TiltWin $500 – CPL SOI
- 24593 – FI – [WEB+MOB] – TiltWin $500 – CPL SOI
See all CPL offers here.
Streaming and other Mobile Content
People expect to have a lot of time on their hands because of the holidays. Those who don’t intend to go out would likely search for other ways to keep themselves entertained while at home such as watching movies or playing video games.
This doesn’t just mean primary streaming services like Netflix, Amazon Prime Video, or Hulu, but even lesser-known video streaming sites for as long as they have an excellent Black Friday & Cyber Monday offer.
Some examples of such offers are:
- 27588 – NG – [MOB] – Zoom Raider – MTN – 2 Click
- 23422 – TH – [MOB] – VIDEO – Truemove – PIN
- 28051 – KW – [MOB] – Hit Movies – Ooredoo – 2 Click
- 27245 – FR – [MOB] – Easy Fitness – 2 Click
- 28086 – GH – [MOB] – Daily Challenge – Vodafone – 2 Click
- 27556 – PS – [MOB] – Play Games – 2 Click
See all mobile content offers here.
Travel and Tourism
Restrictions are slowly easing up, and people are more than willing to get out of the house after being cooped up for so long. Travelers feel optimistic and want to enjoy their lives and money before it’s too late to do so.
Travelers are more likely to book travel deals during Black Friday and Cyber Monday because it is a time when most people would be thinking about going away for a holiday or a vacation but haven’t really thought about how they will get there yet.
Early booking deals and family getaway deals would definitely convert well.
Adult & Dating
With the holiday season comes a lot of free time, which people use to explore new things. Many also feel the weight of loneliness and would like a companion, even just online or for a short time.
People would be more open to adult products and services, including dating apps, cam shows, and male enhancement products.
Looking for steamy offers that are expected to perform well?
See all adult and dating offers here.
What are the Best Ad Formats to Use for Black Friday and Cyber Monday?
Affiliates, if you want to get the most out of your Black Friday & Cyber Monday campaigns this year, it’s essential that you choose suitable ad formats.
Choosing the best verticals and matching them with the suitable traffic types is an integral part of succeeding on Black Friday & Cyber Monday.
To help with this decision-making process, we’ve compiled a list of our favorite formats for BF&CM events. Below are some of our findings based on last year’s data:
Push notification ads are a good choice for traffic type since people are always on their mobile phones nowadays. People are likely to make purchases from their phones, so make sure your offer’s pre-lander and offer pages work well for mobile screens. The top-performing offers for this ad type include e-commerce, gambling, lead generation, and travel.
Calendar iOS push ads and in-page push ads have shown great click-through and conversion rates when it comes to mobile content, downloads, gambling, and sweeps.
Seel also: Best Push Notification Ad Networks
Pop ads have always worked well, but for better conversions, go for Contextual pop ads wherein you display ads based on specific keywords or topics mentioned in the content.
For example, you can place “iPhone deals” as the keyword phrase, and your ad will show up on pages that feature or mention iPhone deals. If you have a “Win an iPhone” sweeps offer, then you can expect to receive better conversion rates because of the context.
Top verticals for pop ads are e-commerce, downloads, video games, and adult offers.
See also: Best Pop Ad Networks
Domain Redirect or Direct Ads
Domain redirect ads tend to do well during the holiday as people are more likely looking for online shopping sites and misspelling those they’re searching for. It’s a perfect opportunity to display discounted and free trial offers on a related product or service!
Similar to contextual pop ads, it’s the context that helps increase interest.
Top verticals for domain redirect ads are gambling, entertainment, e-commerce, and crypto.
Social media advertising has proven itself to be one of the best options when it comes to Black Friday and Cyber Monday traffic.
It works wonderfully on e-commerce offers, and the best part is that if your ad creative is engaging, you can even get views and conversions for free based purely on shares and friend recommendations.
Make sure you use a unique ad creative and a good deal because competition will likely be intense in social media.
You are not just competing against fellow affiliates; you will also be competing against retailers and big brands.
Top verticals for social media ads during BFCM are e-commerce (as always), video games, travel, and mobile content.
How To Turn Highly Motivated Consumers Into A Conversion
Because of the competitive nature of Black Friday and Cyber Monday, it’s crucial to create a unique promotion that entices your target audience to click and purchase through your link rather than their favorite online retailers.
With that said, here are a few ways you can improve your ad creatives and landing pages to ensure conversions:
1. Mention your Black Friday or Cyber Monday Deal
Creating a holiday-themed ad creative with a matching landing page is necessary; you can’t just use your regular generic ads, or it will get lost in the sea of Black Friday & Cyber Monday offers.
2. Show the Numbers
What kind of deal will your audience get?
If there is a discount, mention the exact percentage or dollar amount. If it’s a gambling offer, show how much free dollars they are set to gain upon signing up or making a deposit.
People love numbers and how much they are set to “lose” if they don’t take part in the offer immediately.
3. Mention the Limit to Increase Urgency
How many people can grab this opportunity? Until when can the user take advantage of the promotion?
Adding a countdown, whether time or number of available slots for the offer, can significantly increase urgency so the user will not even think about searching for a better deal elsewhere—either he grabs the opportunity now or loses it forever.
4. Run Ads Throughout the Day
Early birds and night owls both have the potential to be big spenders online during Black Friday and Cyber Monday, so it’s vital to target round-the-clock schedules.
Remember that this is different from the rest of the year—conversions happen even during business hours when people tend to be (or should be) working and during wee hours of the morning when people should already be asleep (but are waiting for good deals).
They know that deals are limited, so they usually grab the chance whenever available.
Make sure you use different messaging styles in each of your ads to create variations that entice users during the early morning hours or late at night.
5. Better Images
Feature real people in your images to add a level of authenticity.
People only have a short time to establish whether or not you are trustworthy, and showing real users is one of the ways to gain their trust quickly.
6. Show Customer Reviews
Including what people have to say about products has shown great success in increasing conversions and sales.
The concept is similar to showing images of real persons—it adds to the authenticity of the offer.
It’s never too early to start planning for the most profitable days of the year—Black Friday and Cyber Monday.
Promoting offers during these events can be challenging because customers are looking for a better deal than usual, so it’s important that your ad creatives stand out from all the other promotions being offered by competitors.
Use ad spy tools to look into what others are doing. You can even adjust the dates and check ad creatives used during last year’s Black Friday & Cyber Monday to give you an idea of how you should promote your offers this year.
So what are you waiting for?
Start planning your affiliate campaigns for Black Friday and Cyber Monday today!
Let us know if we can help you get started with any of our Mobidea offers or if you have any questions about anything else related to these special holidays!