Adam Erhart – Excerpts
  • Building an email list and using email marketing in your business is still, without a doubt, one of the most effective ways to drive sales and increase revenues.
  • As far as a digital marketing strategy goes, with some stats even showing a 4300% return on investment, this is a huge opportunity.
  • Why your business’s marketing strategy needs to include email. The fact is… email marketing works.
  • It doesn’t matter whether you’re in a business-to-consumer (B2C) or a business-to-business (B2B) market; the fact is, the people you’re trying to reach all likely use email.
  • Why build an email list? Well, for one thing, a staggeringly high 4300% ROI.
  • Not to mention direct access to your customers. And their expressed desire to actually want to hear from you and receive your emails.
  • Email is also an everyday part of our lives now, and most people check
  • it at least once a day and now check it wherever they are from their phones
  • which means you have the opportunity to reach your customers every day,
  • no matter where they are. This means direct access anytime, anywhere.
  • Email marketing also offers a level of protection by giving you your customer’s contact details and access to them just in case.
  • your favorite social media channel ever decided to close or change its algorithm like Facebook did a while back in an effort to boost its ad revenues?
  • Finally, email marketing is extremely easy to use. Once you’ve signed up for an email marketing service and entered a few basic details, you’re pretty much ready to go,
  • and can start collecting and sending emails that same day.
  •  Lastly, probably the best part of email marketing, however is the fact that even today, it’s still not being effectively used by most small businesses,
  • which leaves the door wide open for you to better connect with your current and potential clients and customers.
  • One of the biggest regrets I’ve found among established business owners is that they failed to focus on building their email list earlier.
Click to Start or Grow Your Email Business Today With Cligly

Why an Email Marketing Business?

Neil Patel – Excerpts

  • Email is one of the oldest forms of digital communication—but it’s also one of the most effective digital marketing strategies out there.
  • Sure, there are newer methods of communicating with your audience and customers like social media and live chat. However, with a user base of over 4.5 billion people, email is the king of marketing channels.
  • Additionally, email marketing has an ROI of $36 for every dollar spent, meaning it deserves a place in every marketer’s toolbox.
  • Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.
  • Why? With all the hype over new channels, why is this decades-old technology still one of the most effective marketing strategies?
Is Email Marketing Outdated?
  • Despite the rise of social, people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there?
  • Data shows that most people are on email—and the number increases every year.
Some statistics on the number of email users worldwide from 2017 to 2024, exemplifying whether email marketing is dead or not.
  • In addition, with email marketing, you own the connections—you don’t have to worry about algorithm changes tanking your reach.
  • Still not convinced? According to HubSpot, four out of five marketers say they’d rather give up social media than email marketing. the campaign automatically.
Advantages of Email Marketing
  • There are plenty of benefits of email marketing. These are just a few of the top benefits to keep in mind.

Email Is Permission-based

  • When a customer trusts you with their email address,
  • it’s the virtual equivalent of being given the keys to their house.
  • Gaining permission to enter rather than showing up
  • uninvited increases the chances of engagement and conversion.

Provides Direct Access to Your Audience

You can communicate directly with subscribers on their schedules. Plus, because most people check email multiple times daily, your message is more likely to be seen.

Disadvantages of Email Marketing
  • Tough Competition
  • You Need an Email List
  • Many Rules and Regulations to Navigate
  • Delivery and Deliverability Issues
  • Keep Your List Warm
  • Focus on One Objective.
  • How Much Is Your Email List Worth?

Read more… Neil Patel

With Cligly, I Build my List and