Monitoring Search traffic (and more!) with Data Studio

Wednesday, March 30, 2022 This article shows how to create a monitoring dashboard for your Search traffic on Data Studio. While Search Console provides out-of-the-box charts and filtering capabilities, Data Studio allows you to customize your own charts and view them side by side with other data, such as Google Ads, Analytics, YouTube, BigQuery, and […]

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Optimizing website performance with a Search Console bubble chart

Wednesday, April 06, 2022 Analyzing Search performance data is always a challenge, but even more so when you have plenty of long-tail queries, which are harder to visualize and understand. In this post, we’ll provide tips to help you uncover opportunities to optimize your site’s Google Search performance. If you haven’t read our recent posts […]

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How we fought Search spam on Google in 2021

Thursday, April 21, 2022 In 2021, the world searched for how to heal and how to come back stronger. To help people find helpful information on questions big and small, we worked to keep spam and malicious content away from Search. SpamBrain: our most effective solution against spam We caught 200 times more spam sites […]

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John Mueller Beautiful SEO Rant On Doing Versus Reading

I know some of you may not like it and may think I am some sort of suck-up for covering this but there is so much truth and beauty to John Mueller’s recent SEO rant. He said, “maybe you should stop reading SEO blogs and instead do something useful for your site & its users?” […]

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You can now buy Yoast SEO Premium on

Something to celebrate! customers with a paid plan can now buy Yoast SEO Premium straight from the backend. Yoast SEO is the first premium plugin to offer paid services to customers on It doesn’t matter if you have a Starter, Pro, ecommerce, or business plan — all paying plans are eligible. Now, everyone […]

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The Global Search Central Virtual Unconference 2022 is a wrap!

Monday, May 23, 2022 The Search Central Virtual Unconference 2022 took place on April 27 this year. This is the third event of this kind. With over 450 registrants, it’s clear that there is interest in a different format for virtual events. There was representation from 44 countries. This was the first time we opened […]

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Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements

We’re always working to improve and refine the Yoast SEO user experience with every release. In this release, we’ve rolled out improvements to our Schema structured data implementation and fixed a couple of bugs. Aside from that, we’ve decided to include some exciting additions to our plugins, starting with a new emoji picker tool and […]

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How to use the Google snippet preview in Yoast SEO

You need to have nice-looking snippets to get more clicks. One way to ensure your site looks good when it appears in the search results is to use Yoast SEO’s Google snippet preview. It simulates what a search result for your page would look like and allows you to edit the tile, slug, and description! […]

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How to use emojis in your page title and meta description💡

With the rise of social media and smartphone adoption, emojis have gone from cute icons we add to our text messages to becoming an integral part of our day-to-day communication. For many people, emojis belong to social media and text messages, as we mostly use them in these contexts. But did you know that you […]

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Tracking Tools Now Picking Up On The July 2022 Google Product Reviews Update Volatility?

So we have been watching the July 2022 Google Product Reviews Update for some time and noticed that based on SEO chatter from within the community, it likely really kicked in on Friday afternoon. But the automated Google search result tracking tools really did not show much, in aggregate, but as of this morning, they […]

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