Marketing

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New Meta privacy updates for teens

Facebook and Instagram parent Meta has just rolled out new privacy updates for everyone under the age of 16, or 18 in some countries. New privacy defaults. Starting today, teens will default to more private settings when they join Facebook. For teens already on the platform, Meta recommends making these changes manually. The new privacy […]

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Google Search adds new spam policy: Policy circumvention

Google has added a new spam policy to its search spam policies today, the new spam policy is named “Policy circumvention.” In short, if you find ways to get around the current spam prevention measures, Google may take action on your content, site, or account. The new policy. Google posted the new policy over here, […]

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NPS for agencies: How to capture client and employee satisfaction

Agencies can often fall into the trap of thinking that clients are happy if they increase their marketing investment.  Similarly, we assume that employees are happy if we’re focusing on culture and trying to do the right thing. But are those things really true? Our agency uses two simple metrics to gather objective data – […]

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Use this SEO forecasting template to gain insights for 2023

Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a […]

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Google is testing new Rewarded Ad Gate beta program for publishers

Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate beta program will give you an opportunity to monetize your most engaged users. If a user frequently visits your site, you’ll have a way […]

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Link juice: Is it the new snake oil of Google SEO?

Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions.  After Barry Schwartz shared the news on LinkedIn, a lively […]

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Google Key Moments SeekToAction Markup Supports 12 Languages

Google key moments is a feature where Google Search highlights the sections in a video through a chapter-like interface. Google added support SeekToAction markup for videos on your site, so that you can use the SeekToAction markup to communicate the key moments (timestamps) Google shows for videos in Google Search in 2021. Now, Google has […]

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Google Maps Tests New Sidebar Navigation

Google is testing a new thin sidebar navigation on the left side of the maps interface. The sidebar has the Google Maps pin icon, then the explore tab, then trips, saved places, contribute and a more icon. This was spotted by Punit on Twitter and Mastodon where he posted a video of this new sidebar […]

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Daily Search Forum Recap: November 23, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Can you believe it, many SEOs are still doing guest posts for links. Google’s John Mueller spoke about subdomains, yes, he did. Google listed the languages supported for […]

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Gary Illyes Eating Japanese Dishes

Just because some of us cannot get enough of Gary Illyes (of Google)’s smile – here he is smiling while eating some Japanese dishes, specifically tsukemen, soba, and tonkatsu. This was shared by Takeaki Kanaya on Twitter – so you can see them better there… #つけ麺ウィーク アゲイン!3年ぶりにGaryが日本に来たよ。ということでしばらくつけ麺、そば、トンカツの日々が続きます! pic.twitter.com/WhmTQcOuAh — Takeaki Kanaya ★ 金谷 武明 (@jumpingknee) […]

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