Marketing

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Connecting With the Next Generation of Shoppers on Social Media

With the rise of influencer marketing, more brands are converging online and using the unprecedented influence of creators to reach broader audiences. Sponsored ads amid user-generated content are transforming to a b-to-c relationship as prospects buy directly through social posts and platforms. Allison Ellsworth, co-founder, and chief brand officer of Poppi and TikTok star Larri […]

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Matthew McConaughey Leads a March for #TeamEarth in Salesforce Spot

Software company Salesforce unveiled a #TeamEarth sustainability platform at the Super Bowl with brand partner Matthew McConaughey advocating for business leaders to work on helping our planet rather than dreaming up ways to retreat to Mars or the metaverse. The company has partnered with the Academy Award-winning actor again ahead of Thanksgiving for “The March,” […]

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i-D Doubles Revenue After Expanding Commerce and Social Content

The global youth and style publisher i-D, which Vice Media acquired a decade ago in December, has seen substantial upticks in revenue after placing more emphasis on social and commerce content. The publisher has increased its eight-figure revenue 100% year over year, according to chief revenue officer Geoff Schiller, who wouldn’t share exact numbers. Its […]

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R/GA Is Closing Its Current New York and San Francisco Office Spaces as It Continues Restructuring

R/GA is closing its current spacious Hudson Yards office space in New York City as well as its current office space in downtown San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday night. As part of the […]

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Jeremy Irons Celebrates Dyslexic Innovators in New Work by DDB Melbourne

As many people with dyslexia can relay, the world isn’t particularly well-equipped to accommodate those that experience this common reading disability. With plenty of horror stories of communities and institutions that simply did not understand dyslexia, working to reshape the world to empower dyslexic thinkers is the next step forward. Encouraging schools to allow teachers […]

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Black Friday Bounces Back With Record-Breaking Online Sales

Unlike last year’s lackluster start to the holiday shopping season, this time around consumers are back to breaking sales records. U.S. shoppers spent $9.12 billion online, buying everything from toys to electronics to exercise equipment this Black Friday, according to Adobe Analytics. That’s a 2.3% increase compared to last year. Mastercard SpendingPulse, which measures online […]

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Join the webinar: ‘Lotame Accelerate: The (R)evolution of Customer Data in 2023’ by Lotame

Having first-party data is only half the battle for marketers. As you consider the 2023 roadmap, it’s critical to understand what’s possible with the customer data you do have, which partners add measurable value and how to implement successful data strategies. Register today for Lotame Accelerate: The (R)evolution of Customer Data in 2023 to learn […]

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15 ways to secure your WordPress site

As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure.  From using strong passwords and updating plugins to installing a security plugin and monitoring traffic, these tips will help you keep your site safe from hackers.  Why security matters for SEO Website security is often overlooked. […]

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Shopify is testing a new universal search feature

Google may have a new shopping competitor on its hands. Shopify is testing a new feature in its app that allows customers to search across all merchants on the platform. How it works. The new “Search for anything” search box enables you to search for items previously purchased, merchants matching the search term, and products […]

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Google publishes document on more notable ranking systems

Google has published a new help document that talks about the more “notable” ranking systems Google has deployed over the years that are both currently in use and no longer in use in Google Search. The document is named a guide to Google Search ranking systems. Ranking systems in use. The document specifies that these […]

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