Marketing

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38 Podcast Stats That Advertisers Need to Know in 2022

If you’re interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren’t sure if the right opportunities exist for your company, check out this list of podcast advertising stats.

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Developing a Niche Marketing Strategy that Drives Growth [+ Examples]

With a fiercely competitive market, marketers everywhere are wondering how to make their brands stand out? Niche marketing strategy might be the answer they’re looking for.

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[Interview] Katrina Sriranpong, Former Immigration Lawyer, Legal Entrepreneur, And Philanthropist 

Charitable work and philanthropy have multiple benefits, not just for the initiative or organization you are supporting, but for yourself, your business, and even your family. Philanthropy creates an environment of empathy, emotional intelligence, and a sense of leadership that can help inspire the next generation of business owners. Katrina Sriranpong is a former immigration […]

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Safeguarding Your Digital Identity

by Dr. Gordon Jones, founder of Thrivacy “Digital identity is bigger than the identification of an individual. It’s about the data we create in the digital world that is associated with our identity.” — Don Tapscott, Executive Chairman, Blockchain Research Institute What Is Our Identity? Your identity is much more than your name and a […]

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Considerations When Choosing A Professional Advisory Firm For Your Business

Whether you want to start a small business or have an established one, it is crucial to consider finding a reputable advisory firm with a team of experts to consult on aspects of your business. When doing your search online, you will come across several websites with all sorts of business consultants claiming to be […]

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2018 Private SAAS Company Survey- Part 2

We recently released Part 1 results of our private SaaS company survey in partnership with KBCM Technology Group (formerly Pacific Crest Securities). This is the sixth annual survey we’ve produced together, which provides data to help SaaS companies benchmark their performance against their competition. In Part 1, we covered growth rates, go-to-market trends, and CAC Rations and CAC Payback. We’re excited to share Part […]

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Who is the CEO of Lamborghini?

Everyone knows who is behind Tesla. No one needs to introduce Jeff Bezos. The world knows him as the mind behind the eCommerce wonder, Amazon. However, not all CEOs and entrepreneurs get in the limelight. For instance, very few people know who owns Snapchat. Similarly, not a lot is known about the CEO of Lamborghini. […]

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5 Businesses that Do Poorly During a Recession

A recession is a global phenomenon that affects every industry in some way. This can be hard for businesses to plan for, as you must be prepared for all what-ifs in your business model and finances. Even if you aren’t directly affected by the recession, it’s still important to keep an eye on how it […]

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Matrix Growth Academy – Zero to 100 Videos

Introduction Lean Startup taught the world how to find product/market fit, but in the B2B world that isn’t enough. B2B founders must then find a way to build repeatable, scalable and profitable growth before they are ready to step on the accelerator and grow at high speed. David Skok, accompanied by several other speakers, breaks […]

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Nine Ways to Prepare an Exit Strategy Now (Even if You Aren’t Ready to Leave Yet)

Not everyone wants to run their company forever, so preparing for an exit strategy early on is key. What’s one piece of advice you’d give for how to do this effectively, and why? photo credit: Viktor Forgacs / Unsplash These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s […]

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