What Services Should I Offer As a Copywriter?

Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way… And because of that… we tend to […]

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The Ultimate Guide for Creating Diversity-Friendly Ads

Introduction We live in the most diverse and multicultural times in the history of the world. Technology has helped people migrate from different countries with much more ease than ever before. In the United States alone, it is estimated that by 2044 the sum population of all minorities will surpass the population of white Americans. […]

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5 Strategies for Growing Your Business Through Digital Marketing

Digital marketing is a powerful way to connect with more people who are interested in what you have to offer. Growing your business through digital marketing can help you reach your ultimate goal: more revenue. In fact, a study by StrategyR revealed that the compound annual growth rate of digital marketing from 2020-2026 is projected […]

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15 Social Media Marketing Metrics You Need to Track

Social media marketing is one of the most important aspects of any online marketing strategy. It allows businesses to connect with current and potential customers in a way that wasn’t possible before. With more and more social media platforms popping up regularly, there are many ways that a brand can connect with its audience through […]

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How to Create Evergreen Content That Generates Traffic to Your Site

Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level. However, many marketers focus on publishing seasonal content or articles on trending […]

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Helping Affiliates Create Satisfactory Long-Form Content

Affiliates are important to have, if you own a business (brick-and-mortar or online). Nowadays, in the online realm, you and your business will need all the publicity that you can get. That’s where affiliates come in! With affiliates, you’ll be able to spread the word further about your product or service. One of the best […]

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Holiday Shoppers Want Reassurance and Social Commerce

The retail industry was already undergoing massive changes before fears of a recession changed marketers’ game plans once again. On the heels of Deloitte’s annual Holiday Survey, Kristin Hooper and Kenny Gold from Deloitte Digital joined Adweek svp and executive editor of thought leadership Paul Barbagallo during the Elevate: Future of Shopping summit to talk about […]

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London Calling: Brandweek Europe

Adweek’s tentpole marketing summit was introduced to a European audience for the first time with Brandweek Europe. On November 10 the inaugural event was held at St. Pancras Renaissance in London, England. The summit followed a three day Social Media Week Europe conference. For nine main stage sessions and four workshops, attendees heard from creators […]

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Rebecca Minkoff Is Betting on Fashion Entering the Metaverse

An industry leader in accessible luxury handbags, accessories and apparel, Rebecca Minkoff’s playful and subtly edgy designs are blazing a path for other brands by being at the forefront of adopting new innovations when shopping for fashion. Minkoff joined Adweek’s Elevate: Future of Shopping event alongside Adweek chief experience officer Jenny Rooney to discuss her […]

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Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing

For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement. Organizations like the Interactive Advertising Bureau have dedicated working groups where partners and competitors come together to brainstorm and enact […]

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