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What Services Should I Offer As a Copywriter?

Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way… And because of that… we tend to […]

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5 Strategies for Growing Your Business Through Digital Marketing

Digital marketing is a powerful way to connect with more people who are interested in what you have to offer. Growing your business through digital marketing can help you reach your ultimate goal: more revenue. In fact, a study by StrategyR revealed that the compound annual growth rate of digital marketing from 2020-2026 is projected […]

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15 Social Media Marketing Metrics You Need to Track

Social media marketing is one of the most important aspects of any online marketing strategy. It allows businesses to connect with current and potential customers in a way that wasn’t possible before. With more and more social media platforms popping up regularly, there are many ways that a brand can connect with its audience through […]

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How to Create Evergreen Content That Generates Traffic to Your Site

Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level. However, many marketers focus on publishing seasonal content or articles on trending […]

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Helping Affiliates Create Satisfactory Long-Form Content

Affiliates are important to have, if you own a business (brick-and-mortar or online). Nowadays, in the online realm, you and your business will need all the publicity that you can get. That’s where affiliates come in! With affiliates, you’ll be able to spread the word further about your product or service. One of the best […]

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Matthew McConaughey Leads a March for #TeamEarth in Salesforce Spot

Software company Salesforce unveiled a #TeamEarth sustainability platform at the Super Bowl with brand partner Matthew McConaughey advocating for business leaders to work on helping our planet rather than dreaming up ways to retreat to Mars or the metaverse. The company has partnered with the Academy Award-winning actor again ahead of Thanksgiving for “The March,” […]

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R/GA Is Closing Its Current New York and San Francisco Office Spaces as It Continues Restructuring

R/GA is closing its current spacious Hudson Yards office space in New York City as well as its current office space in downtown San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday night. As part of the […]

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Jeremy Irons Celebrates Dyslexic Innovators in New Work by DDB Melbourne

As many people with dyslexia can relay, the world isn’t particularly well-equipped to accommodate those that experience this common reading disability. With plenty of horror stories of communities and institutions that simply did not understand dyslexia, working to reshape the world to empower dyslexic thinkers is the next step forward. Encouraging schools to allow teachers […]

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NPS for agencies: How to capture client and employee satisfaction

Agencies can often fall into the trap of thinking that clients are happy if they increase their marketing investment.  Similarly, we assume that employees are happy if we’re focusing on culture and trying to do the right thing. But are those things really true? Our agency uses two simple metrics to gather objective data – […]

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Use this SEO forecasting template to gain insights for 2023

Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a […]

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