How Do Cookies Work?
The first time a visitor lands on your website, a cookie is downloaded onto their device.
On the user’s next visit to your site, the device recognizes that it has a cookie from the site. The user’s device then sends the information that the cookie contains back to the originating site.
Your website recognizes that the user is a return visitor, and then presents them with information that it considers to be relevant and helpful. For example, cookies can be used to remember useful information such as password and username information, saving the visitor the hassle of having to re-enter all their login information on every site visit.
Cookies can also be used to present custom adverts or announcements to site visitors based on their interests and searches they have made within your site or to enhance the overall site experience by storing certain custom settings, such as video streaming.
It is also important to explain that a user could disable cookies on their PC or device’s browser if they wanted to.
The law on cookies disclosure varies depending on where your company is based and the nationality of your target audience.
Cookies Disclosure Requirements in the EU
It should be noted that the EU Cookies Directive insists on disclosures of cookies use for any business located in the EU or any foreign business that interacts with EU citizens.
Importantly, you must also give your site visitors the opportunity to decline having cookies placed on their PC or mobile device.
Cookies Disclosure Requirements in the US
Businesses that are based in the US and interact with EU clients are required to comply with EU cookies laws.
However, US-based companies that solely target other US businesses and clients are not required to comply with this law.
Functional, preference, tracking, and advertising cookies clauses
Users can see here that, for example, advertising cookies are used to help the site deliver advertisements based on web browsing activities.
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