Are you struggling to get the desired number of conversions from your ecommerce website?
Well, you are competing against millions of other websites trying to attract the same consumers. Even if you look within your niche, you will still be competing with hundreds or thousands of similar websites.
So, how can you get more traffic and conversions for your website?
The answer is by using a mix of SEO (search engine optimization) and CRO (conversion rate optimization) techniques.
In this post, you will learn eleven proven ecommerce hacks that you can use to increase your conversions. So, check these out and implement the ones that you find the most useful and relevant to your business.
Ready to get started?
Here you go…
1. Use FOMO to Get Instant Conversions
The fear of missing out (FOMO) is real!
In today’s fast-paced life with shortening attention spans, people respond to urgency well. People don’t want to miss out on any opportunity and regret it later.
As an ecommerce retailer, you can use this fear of missing out to your advantage. Create a sense of urgency to encourage people to buy your products right away.
How can you create a sense of urgency?
You can do that either by showing limited quantity or limited time to buy. Let’s discuss each in more detail.
Well, the easiest way to harness the power of FOMO is to simply mention that only a few products are left and that your products are selling out fast. Mention the number of units left in stock below every product and keep your inventories low to create a real sense of urgency.
What does that mean?
Let’s say, for example, that a prospective customer is interested in a product and sees that only 5 units are left in stock. They would want to make a purchase decision quickly before the stock runs out.
However, if you show that you have 10,000 units in stock, then this strategy will fail, won’t it? So, manage your inventory in a way that only limited quantities are available at a time and make sure that these quantities are reduced as the products sell. Once your stock runs to zero, you can reset the entire counter.
Another way to create FOMO is to tell your prospective customers that they have a limited time to grab an offer or deal. You can use countdown timers on your ecommerce website for limited-time deals.
Even big retailers like Amazon use this strategy to create a sense of urgency and get people to make quick purchases. Amazon’s “Deal of the Day” offer is the best example of this strategy in use.
Here’s an example, with a live countdown timer showing when the deal ends.
Image via Amazon
2. Link Your Site with Your Social Media Accounts
One of the best ways to increase your ecommerce conversions is to link your site with your social media accounts.
Instagram, specifically, is one of the best social media platforms for ecommerce retailers. Due to the visual nature of the platform, it is very easy for retailers to showcase their products and make it look like native content instead of promotional content.
Moreover, most platforms now provide business-friendly features that allow users to buy any product they see on social media directly. You can use shoppable posts, links in bio, Instagram shops, and other such features to sell via social media.
So, if you are not yet leveraging social media to drive ecommerce conversions, it’s time that you start doing so right now.
3. Win them Over with Great Product Titles and Descriptions
Most consumers read product titles and descriptions to understand whether a product is useful to them or not. Product titles and descriptions, therefore, can help your prospective customers make a purchase decision.
So, you need to write titles and descriptions that can convince people to buy your products.
But, how can you do that?
Well, the very first thing that you need to do is add all relevant information about your product including its features, and benefits. Anyone who is interested in a product should not leave your site because of a lack of information about a product.
Here’s a quick reference list of all the things that you should include in your product descriptions:
- Name or title
- Product price, discounts (if applicable)
- Color, size, shape, dimensions, etc.
- Material, quality, etc.
- Features and use cases
- Product care and maintenance instructions
Now, for your product titles, you need to write titles that clearly describe the product. Your product title should be enough information for anyone looking to make a quick purchase without having to read the description.
So, include as much information as precisely as possible in your product titles.
Need an example?
Check out this product title for a face mask set on Amazon. The product title provides all relevant information one would need to know before buying a face mask.
This includes the fact that it is a 3 ply disposable mask, there are 100 pieces in the pack, and it is suitable for both home and outdoor use. And, if someone wants a specific color, then they have mentioned that as well.
Image via Amazon
Basically, your product title should provide all the essential information one would need to know before buying a product. And, if someone wants to learn more about your product then they can read the product description.
4. Don’t Forget to Optimize for Keywords
Another important thing that you need to do to increase ecommerce conversions is to optimize your product titles and descriptions for your target keywords.
What is a target keyword?
Well, let’s understand this via an example. Let’s consider the face mask example given above.
If someone wants to buy a product like that they would most likely use a search query like “disposable 3 ply face masks” or “disposable face masks.” So, the target keyword should be a long-tail keyword that has all the important words or phrases that a user might use to find that product.
Given a choice between the two or three keywords, you should always aim for the longest keyword as that would automatically cover the shorter ones.
Once you have your target keyword, you need to add that to both your product title and description to ensure that you rank for that keyword. To get more ecommerce conversions, you need to first attract more traffic to your ecommerce site and keywords help you do that.
Using keywords is the best lead generation tactic for ecommerce retailers and you should use it too.
5. Provide Social Proof
Social proof basically refers to customer reviews and testimonials that encourage other customers to try a product or service.
Prospective customers may feel more inclined to buy it based on the social proof provided by your existing customers. After all, if existing customers are vouching for a product or service, it should be good.
How can you provide social proof on your ecommerce website?
Add customer ratings and reviews to your product pages to show how much customers love a product. Make it easy for customers to leave ratings and reviews to get more of them.
You can also ask customers for written or video testimonials that you can showcase on your website.
6. Use a Mobile-Responsive Site Design
One simple hack for increasing ecommerce conversions is to go mobile first. You may be losing a significant amount of site traffic simply because your website is not mobile friendly.
Switching to a mobile-first website design will help you drive traffic to your online store and, effectively, more sales conversions. This is no longer an option but is necessary for all ecommerce sites as a lot of people prefer to shop using their phones.
Also, make sure that you do this right when you start your ecommerce business and create a website, instead of doing it later.
7. Add the Best Product Visuals
When it comes to ecommerce conversions, nothing encourages a consumer to make a purchase more than product visuals. For certain categories of products, like apparel or home decor, this might even be the most important factor for making a purchase.
Therefore, you need to put your best foot forward when it comes to product visuals and win over more customers using these.
How can you do that?
Here are some quick tips to get you started:
- Always use a high-quality camera to take product images and videos.
- Take multiple shots from different angles to clearly show the product.
- Use a 360-degree video to show exactly how the product looks.
- Add text to provide more information about the product in your product pictures.
- You can also make videos showing a product in use.
Try these and you will see an improvement in your ecommerce conversions. After all, showing good product visuals is as close as you can get to providing a store-like online shopping experience to your customers.
8. Check and Increase Your Website Speed
One of the reasons why site visitors leave a site without making a purchase is that the site speed is slow. People don’t like to stick around and struggle to make a purchase when there are tons of other options available.
So, make sure that your site, especially the product pages, loads quickly and seamlessly. Use good-quality visuals, but keep the file size as low as possible to ensure that they load quickly.
Use tactics like caching and using a content delivery network to increase your site speed.
9. Make Site Navigation Easy
Adding to the previous point, you also need to make it easy for your site visitors to find what they are looking for. Your site should be easy to navigate.
How can you make your ecommerce site easy to navigate?
You simply need to organize your products into the right categories and subcategories to make it easy for people to find the right products. Also, add as many product filters as you can to make it easy to search for products.
It is fairly easy to improve your site navigation simply by using good website design tools and a good template to design your website. Keep this in mind right from the start and you should be good on this front.
10. Optimize the Checkout and Payment Process
Have you ever left products in your cart because the checkout and payment process was unnecessarily lengthy and complicated?
Well, you are not alone.
Many consumers abandon their carts for this very reason. Maybe the registration form is too lengthy or there aren’t enough payment options or something else is driving your prospects away.
You can easily avoid this by optimizing your checkout and payment processes.
Follow these tips:
- Allow social media login to save prospective customers’ time.
- If you do need them to fill a form, only include the essential information fields.
- Provide multiple payment options.
- Use secure payment methods.
These are just the essentials that you need to have to provide a quick and hassle-free checkout experience for your customers. This will not only boost your ecommerce conversions but also improve your customer experience.
11. Retarget People Who Abandoned their Carts
As mentioned above, many people leave their carts without making a purchase for various reasons. These usually are people with a purchase intent who can be convinced to complete the purchase with the right incentives.
So, what can you do to retarget such people?
Well, the most popular way to retarget people who abandon their carts is to send them an email with a discount or offer. This abandoned cart email strategy is enough incentive to get them to complete the purchase.
Better yet, you can retarget them before they leave your website by using a pop-up. Just when a person is about to leave your website, you show them a pop-up with an exclusive discount coupon that they can use to get a discount on their purchase.
These tactics are effective for retargeting consumers who have purchase intent but were slightly unsure about making a purchase.
Ready to Boost Your Ecommerce Conversions?
These are some of the most effective tactics used by expert marketers to boost ecommerce conversions. Use some or all of these to boost your ecommerce sales conversions, website traffic, and customer experience.
So, what are you waiting for?
Get started with these right now and see the results for yourself. All the best!
Author Bio: Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company, and a Google Analytics and Google Ads certified professional.
He has scaled an agency from 5-figure to 7-figure income in just two years. He has increased leads by 10X, conversion rate by 2.8X, and traffic to 300K per month using content marketing, SEO, influencer marketing, landing page optimization, sales funnel, and LinkedIn.
He contributes to reputable publications like HubSpot, Adweek, Business 2 Community, HuffPost, TechCrunch, and many more. He leverages his experience to help SaaS businesses, influencers, local businesses, and ecommerce brands grow their traffic, leads, sales, and authority.